Improve vendor experience at a market place

Value proposition/incentive for sellers by an e-commerce marketplace

Brand Value of Seller: Use of better packaging is must. The market-place owner should check at periodic intervals whether the seller is maintaining the quality or not. If the quality is maintained they should be rewarded from your bucket of profits.

Reduced Concession rate: The use of better packaging will reduce damage of the products delivered to the customers. The concession rate of the delivered products will also fall, reducing the overall cost for the seller.

Incentives based on customer feedback: Needless to say, customer feedback should also be taken into the incentive structure. It is in the best interest of the seller only to ensure that the customer is delighted after making the order.

The following options can be taken to achieve the above mentioned:

• Ensure that good packaging is met, the marketplace should develop a process that ensures the availability of good quality packaging materials at the seller’s end. 
• Negotiate with the suppliers of the packaging material for a reduced rate for packaging material. 
• Create a customer feedback form for all the orders that include the quality of packaging. 
• Develop a metric that evaluates all sellers based on their packaging quality. Give financial and moral incentive system that appreciates the sellers who post good ratings. The guiding principle is to keep visibility and control of the packaging supply chain 
• Ensure that more suppliers are developed during a 5 year span that will reduce the cost of transportation and the lead time of delivery of the packaging material. The guiding principle is to keep the solution cost neutral in the long term (3-5 years)